The Challenge

A D2C fashion brand doing $80K/month was stuck. Ad spend was going up, ROAS was going down. Their creative was stale. Their funnel had leaks. They needed a full rebuild — fast.

Our Approach

Week 1-2: Audit

We audited every campaign, creative, and funnel step. Three big problems surfaced: (1) creative fatigue — same 5 ads for 6 months, (2) broken tracking — Meta Pixel missing 30% of conversions, (3) poor product pages — 1.1% conversion rate, below the 2%+ industry standard.

Week 3-4: Creative Rebuild

We produced 40 new video ads in 2 weeks — UGC, studio, and hybrid formats. Tested all angles: problem-agitation, transformation, founder story, comparison.

Week 5-8: Funnel Rebuild

We redesigned product pages, added 15 reviews per product above the fold, added sticky mobile CTAs, and rebuilt the cart experience with express checkout.

Week 9-12: Scale

As creative and funnel improved, we scaled winning campaigns by 25% every 48 hours. Audiences were expanded gradually to avoid disrupting learning.

The Results

• ROAS: 2.1x → 4.2x
• Revenue: $80K → $224K/month (+180%)
• CAC: dropped by 32%
• Conversion rate: 1.1% → 1.62% (+47%)

"They didn't just fix our ads — they rebuilt our entire growth system. Every rupee we spend now returns 4x. It's changed how we run the business."
— Founder